Sierra Vista, Arizona, is just a few miles north of the Mexican border and its local talk radio station is changing format because Fats Limbaugh has poisoned the format:
No more talk radio at local stationMedia Matters notes that one of Limbaugh's original stations is dropping him:
Max Lancaster Jul 28, 2015
Sierra Vista Herald
Cherry Creek Radio Operations Manager, Grady Butler, said that the reason for dropping the station’s talk radio format was financial.
“We could not get advertisers to back the format,” Grady said. “So Cherry Creek Radio made the call to do something different.”
According to Butler, advertisers were not comfortable sharing their products on the radio station talk format.
“Advertisers deemed some of our talk radio programs as too controversial, so we had trouble getting ads to back the format,” he said.
Bad For Business: Rush Limbaugh Dropped By One Of His "Original" Affiliates
California's KOWL Says Radio Host Has Become "Toxic" To Advertisers
Blog ››› August 11, 2015 2:04 PM EDT ››› ANGELO CARUSONE
California's KOWL has dropped Rush Limbaugh's radio show from its lineup. Describing the station as "one of the original Rush Limbaugh affiliates," the announcement release emphasized that the decision was based exclusively on "economic reasons," citing Limbaugh's "toxic brand."
The release elaborated on the economic reasons: "And now the free market has spoken. Rush has repelled local, regional, and national advertisers from KOWL costing the stations [sic] thousands of dollars in advertisers." It went on to state that "advertisers would rather just avoid the whole station then [sic] take the risk of being associated with Rush's increasingly toxic brand."