Thursday, June 21, 2012

RADIO TIDBITS

- Even though it's 2012,  Arbitron still can't figure out how to value radio advertising and is fiddling with at least 3 different statistical models.

- Fats Limbaugh gets some coverage for being a pig.

- Most of the major gasbags have been pushing AMAC, the conservative alternative to AARP.  The last I heard, AMAC had less than 300K members so I'd be interested in learning if this massive ad campaign is working.

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