One can only hope this trend continues:
FNC's 25-54 Prime "Downward Spiral"
Tuesday, Apr 26
http://www.mediabistro.com/tvnewser/ratings/fncs_2554_prime_downward_spiral_20939.asp
April '05 marks "the sixth consecutive month where FNC declined versus prior month in M-F, primetime P25-54 (every month since Nov '04)," CNN's press release says. The 25-54 demo is coveted by advertisers. One insider called it a "downward spiral." FNC still has more demo viewers than CNN, though (443k vs. 304k in April). Here are FNC's month-by-month weekday primetime averages in the 25-54 demographic:Oct. 04: 1,074,000 / Nov. 04: 891,000 / Dec. 04: 568,000 / Jan. 05: 564,000 / Feb. 05: 520,000 / March 05: 498,000 / April 05: 445,000
Friday, May 20, 2005
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