From MediaBistro (PDF):
FOX is losing the valuable 25-54 age demographic, the one advertisers pay the most attention to. Below is the comparison between the 1st quarter of 2006 and the 1st quarter of 2005.
KEY: Q1 06 Q1 05 %CHANGE
DAYTIME 228 298 -23%
PRIME 328 457 -28%
CNN also lost but not as badly as FOX:
DAYTIME 136 158 -14%
PRIME 192 250 -23%
Two of my least favorite shows:
O'REILLY 450 592 -24%
HANNITY 361 492 -27%
Sunday, April 16, 2006
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