Friday, August 03, 2007

WHY DOES CNN BACK BECK?

Eric Boehlert of MediaMatters asks a good question:

In the hyper-competitive, big-money world of cable television news, who at CNN is protecting the underperforming Glenn Beck, and why?


I had read that Beck wasn't doing very well but I was amazed about how bad his ratings are:

...on the night of July 3, as the news of Scooter Libby's commutation was being aggressively dissected by news junkies, Beck's Headline News show at 9 p.m. attracted just 58,000 viewers between the ages of 25-54, which is just a jaw-dropping number for prime-time cable television. By comparison, Fox News' Hannity & Colmes was able to attract 369,000 demo viewers that night at 9 p.m.

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