MCWAR & THE CASUAL VOTER

John Dean wrote about how sad it was that so many voters were so ill-informed and how that plays into the hands of the GOP's Noise Machine. In particular, this will help McWAR because the MSM has favored him for years. Jonathan Martin of Politico notes that the casual voter:

The more casual the voter, the more likely he or she is to like McCain. Why? Because, as my source puts more colorfully, the information flow they have is largely confined to Vietnam vet, POW, straight talker and maybe maverick.
[snip]
It goes without saying that this dynamic only bodes well for a general election dominated by casual voters.

This problem is compounded by the fact that the Dems are still wrapped up trying to decide between Hillary and Obama, as Digby notes, and haven't gotten around to turning their attention to McWAR.