The only real publicity I recall McCain getting during that time was over the "issue" (if that’s the right word) of missing POWs in Vietnam. McCain, the POW movement’s former poster boy, suddenly became McCain, Hanoi’s best good buddy on Capitol Hill. The media, which thought the POW activists were a bunch of kooks, gladly gave him an free pass on that particular flip and flop. The activists, who remembered that McCain had been sympathetic, or even a full-fledged supporter, up until about his first Senate race, were much less charitable – the diehards still hate his guts. (That the Obama campaign hasn’t reached out to them the way Rove reached out to the anti-Kerry Swiftboat cranks in 2004 tells you all you need to know about the Democrats’ nice-guys-finish-last syndrome.)
He also has an interesting take on McCain's recent move to go negative on Obama: If he does it NOW, he can later return to the soft & fuzzy Maverick image that the press whores love.
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