HANNITY & HERITAGE

Ads for the Heritage Foundation are run regularly on Hannity's radio show and he also does on-air promos urging people to join. It seems that this campaign may have been successful:

Conservative Think Tank Adjusts to Tough Times
By David Weigel 3/13/09 6:00 AM
The Washington Independent

Carsten Walter, the director of membership for the Heritage Foundation, said the aggressive marketing and direct mail campaign of that think tank had made up for expected damage from skittish large donors and foundations. Since 2006, Heritage’s network of donors has expanded from 275,000 to roughly 415,000. Small-money donors who are angry at the new Democratic administration can show their might by supporting a conservative think tank.