Wednesday, April 01, 2009

THE "GET OFF MY LAWN" CROWD

The old folks make up the core of the FAUX news audience. Hannity has a total of about 2.5 million viewers, but only 600K are in the 25-54 demographic. O'Reilly has a bigger audience but it's still weighted to older people, 3.6 million overall but only 800K in the 25- 54 demo. (TV Newser)

According to Jon Sinton, the first president of Air America, the same applies to the wingnut's radio audience:
The dirty little secret of conservative talk radio is that the average age of listeners is 67 and rising, according to Sinton—the Fox News audience, likewise, is in its mid-60s: “What sort of continuing power do you have as your audience strokes out?” (Vanity Fair)

This age difference was also reflected in the 2008 election results: McCain only won the 65 and over group.

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