When commercial culture started to work by laughing constantly at the squareness of Middle America, it brought lots of Middle Americans to a state of simmering rage. They have remained there ever since, a "silent majority" that has rebelled more or less constantly since the late '60s, although not in a way that will ever convince the makers of commercial culture to stop disrespecting their values.
The corporate system is also flexible enough to take advantage of that anger, so today we have Fats Limbaugh, Glenn Beck, Mark Levin and FAUX News.
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