A MORE ACCURATE REFLECTION OF THE TALK RADIO MARKET

I argued some time ago that conservative talk radio is over-represented in the Tucson market and now I have some more data to support that claim. 5 of the top 10 shows in the Tucson market are NPR shows!!!

A change of channels and Glenn Beck finds his audience in Tucson
INSIDE MEDIA: Limbaugh still top talker

By David Hatfield, Inside Tucson Business
Published on Friday, November 27, 2009

The shows are ranked by their average number of listeners per quarter hour. The number to the right is the cumulative total number of different persons who tuned to a program for at least five minutes.

1. Rush Limbaugh, 10 a.m.-1 p.m., KNST 15,500 41,300

2. Morning Edition, 6 a.m.-9 a.m. KUAZ 8,900 50,500

3. Sean Hannity, 1-4 p.m., KNST 8,000 35,400

4. All Things Considered, 3:30-6:30 p.m., KUAZ 7,600 53,900

5. Diane Rehm, 9-11 a.m., KUAZ 7,000 31,400

6. Talk of the Nation, noon-2 p.m., KUAZ 7,000 35,700

7. Jon Justice, 6-9 a.m., KQTH 6,900 27,900

8. Jim Parisi*, 6-9 a.m., KNST 6,400 29,700

9. Glenn Beck, 4-7 p.m., KNST 6,200 29,500

10. Fresh Air, 11 a.m.-noon, KUAZ 5,600 23,700