Monday, December 06, 2010

THE REAL EDWARD BERNAYS

Glenn Beck has found yet another "progressive" who is behind another grave threat to Beck's version of America: Edward Bernays, one of the founders of modern public relations practice.  I just finished reading his 1923 book,Crystallizing Public Opinion, and I didn't find anything radical.  In fact, Bernays expresses concern about "the dangers of interference by the public in the conduct of the industry," (p. 44) not exactly a Marxist fear.

On the other hand, I did find a early formulation of what is now known as "epistemic closure":
The average citizen is the world's most efficient censor. His own mind is the greatest barrier between him and the facts. His own "logic-proof compartments," his own absolutism are the obstacles which prevent him from seeing in terms of experience and thought rather than in terms of group reaction. (Bernays, p. 122)

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