I am in the 50-64 demo and I recall that Pres. John Kennedy made physical fitness a concern of his administration but I had forgotten that he wasn't the first one:
But concern about fitness peaked in the mid-1950s with publication of an international study that found American children far less fit than children in other countries. In response, President Eisenhower established the President's Council on Youth Fitness with Executive Order 10673, issued on July 16, 1956.
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