POLITICO FOLLOWS THE MONEY

Here are a few excerpts from their radio whores article:

The Heritage Foundation pays about $2 million to sponsor Limbaugh’s show and about $1.3 million to do the same with Hannity’s – and considers it money well spent.

The increased willingness of non-profits to write big checks for such radio endorsements – which appears to have started in 2008, when Heritage paid $1.2 million to sponsor the talk shows hosted by Hannity and Laura Ingraham – seems to be a primarily, if not entirely, a conservative phenomenon.

Heritage pioneered the sponsorships in 2008 partly as a way to broaden its appeal outside the Beltway. In 2009, it dropped Ingraham and added Limbaugh, and – according to its tax forms – paid $3.3 million to Premiere Radio Networks, which syndicated Limbaugh’s show and also had picked up Hannity’s show.