Monday, March 12, 2012

LIMBAUGH IN TUCSON

I caught most of the show today and here's the list of what I heard during the breaks:
KIM KOMANDO PROMO
AIR NATIONAL GUARD (PSA?)
SEAN HANNITY PROMO
HEALTHNET (AD)
TUCSON MEDICAL CENTER (LOCAL AD)
GLENN BECK PROMO
CENTRAL PEST MANAGEMENT (LOCAL AD)
CUPID.COM
BLACK WEAPONS ARMORY (LOCAL AD)
LEAR CAPITAL (GOLD)
IHEART RADIO
WINNING OUR FUTURE (GINGRICH SUPERPAC)
INSPERITY
PURPUREX
MEDIFAST (DONE BY A STATION EMPLOYEE)
THE CHINA PLAN 10 (ANOTHER SCARE AD)
REPUBLIC MONETARY EXCHANGE (LOCAL)
NETFLIX
TUCSON FURNITURE SHOWROOM (LOCAL AD)
5-STAR PEST CONTROL (LOCAL AD)
GRANITE PLANET (LOCAL AD)
CASINO DEL SOL (LOCAL AD)
GLENN BECK PROMO
KNST PROMO

I also noticed that right after the half-hourly non-local news, there was often an ad and the local news on the air at the same time. I've heard this before but usually very late at night, like 4 AM, on the weekends.

Tom Taylor at Radio-Info has some inside baseball tidbits about the Premiere memo from last week:
One traffic director tells TRI “frankly, we don’t pay much attention” to Premiere memos about keeping spots away from controversial content. The traffic director explains how this plays out, in the back room – “First, they send out the exact same letter several times throughout the year, so that email last week is nothing new. Although they don’t usually send out the list of advertisers.” Friday’s TRI told you that this particular advisory said advertisers – 98 of them - had “specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial.” Here’s why the traffic director says things can get muddled – “Premiere automatically sends us the schedule and spots, and they are there when we come in next morning, to place on the logs. So if they send us a schedule with one of these advertisers that don’t want to be aired during certain programs, and it shows up during that time…well, that’s not my fault. We’ve been taken out of the loop on all this.” Another syndication pro tells TRI that (again in the real world) “With so much automation and lack of attention, it's probable that some advertisers will get dropped into a show that violates their directive. They have no way of knowing without asking for a post-audit or unless crowds gather in the parking lot.”
There was a new memo from Premiere:
"Attention Traffic Managers of Premiere News/Talk Affiliates:

"We are suspending the requirement to run barter spots for two weeks, March 12th and March 19th, for our News/Talk affiliates only.

"Please replace/re-traffic any Premiere barter spots immediately. Contractual requirements to run barter spots are being suspended for these two weeks only. Replace them with Lifelock and Lear Financial or a local spot of your choice.

"This suspension does not apply to in-program commercial provided by Premiere within any of its live news/talk programming."

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