THE FREE MARKET, MOTU VERSION

In theory, the free market relies on factual information to establish prices but this requirement doesn't apply to MOTU like Mittens:

Romney’s risk-free deal with Bain

Posted by Ezra Klein on July 17, 2012 at 11:16 am
WaPo

Still, Romney worried about the impact on his reputation if he proved unable to do the job. Again the pot was sweetened. Bain promised that, if necessary, he would craft a cover story saying that Romney’s return to Bain & Co. was needed because of his value as a consultant. ‘So,’ Bain explained, ‘there was no professional or financial risk.’ This time Romney said yes.”