David Hatfield of
INSIDE Tucson Business provides some "secret stuff":
UPDATE:
- More Information
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HOW WE DID IT
Audience estimates
calculated from Arbitron ratings data of weekday hour-by-hour listeners
ages 12 and older and averaged over the hours the personality is on the
air. Only data from 6 a.m. to midnight was used in the calculations.
Ratings period was conducted March 29 - June 20, 2012, versus April 1 -
June 23, 2010.
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