I DON'T GET THIS

Chris Ruddy of NEWSMAX tells NTS Media Online that NEWSMAX will be expanding its media operations. This is his major claim to offer something new:

As I noted earlier, I think people will find we’re going to be a lot more
‘newsy’ oriented and talking about news as it is happening. Maybe I’m oversimplifying it, but too often Talk radio hosts will take one or two topics and focus on them for the whole show. We’d rather cover six or seven subjects over the course of a three-hour show.

This sounds exactly like all the other trash talk radios shows and NEWSMAX's first major hire is Steve "The Dope" Malzberg, a Sean Hannity wannabe, so where is the revenue going to come from?