LOCAL TALK RADIO RATINGS

There are 3 conservative talk radio stations in Tucson: KNST, KQTH & KVOI.   We can pretty much ignore KVOI because its overall rating is less than 1 but both KNST (4.3) and KQTH (3.5) have respectable ratings.  KNST has 3 of the biggest names, Limbaugh, Hannity & Beck, so it's not surprising that it leads KQTH.  It is surprising that only KQTH shows up in the 25-54 Demo.  No conservative station is in the top 10 for the 18-34 Demo, so we may assume that most of the audience for KNST is over 55.