MORE TROUBLE FOR GASBAG RADIO

The PPM ratings are down in a couple of major markets, including the two biggest, LA and New York.  WABC-NY (Limbaugh, Hannity, Levin & Savage) is in the mid-2 range and KFI-LA (Limbaugh) is tanking:

There’s been lots of chatter about L.A.’s talk KFI descending from the elite level it enjoyed for so long, and the new September Nielsen Audio PPMs continue that trend. In February, Clear Channel’s KFI scored a 4.6. But in the last three months, it’s dropped 3.7 to 3.1 to 3.2 and now a 2.8. You can’t really mix-and-match diary and PPM results, but this is the first time KFI has fallen below a 3.0-share since the diary-measured book of Summer 1992. That’s a 21-year low.

In Chicago, WLS (Limbaugh, Hannity & Levin) "dwells below a 2-share (1.8-1.7-1.9)"

SOURCE:Tom Taylor's NOW