ONE VISION OF THE FUTURE OF TALK RADIO

Jerry Del Colliano is the publisher of Inside Music Media and has a piece in RadioInfo telling us what he sees how the upcoming Millenials will affect radio. I liked this part:

Texting is the new talk radio.  This may sound preposterous to the older talkers who still believe there is a place for traditional talk radio in the order of things.  But times have changed.  Gen Y likes conciliation not confrontation – a talk radio staple.  They are liberal on social issues while talk radio is conservative.  Millennials are fiscal conservatives who are being driven away by discussions on vaginal probes, abortion, immigration and racial issues.  Talk radio needs a Plan B (and I’m not referring to the next day birth control pill by the same name).