Wednesday, February 12, 2014

THE MILLENIALS & RADIO

Nielsen reports that the Millenials listen to over 11 hours of radio a week and Jerry Del Colliano writes that Nielsen is not only wrong, it's lying.  Here's the gist of his argument:
Millennials have iPods, Spotify, Pandora, YouTube (the hit music station for today’s teens) and hard drives programmed with their own music.
And have you listened to a talk station lately?
These kids are not interested in Michael Savage’s personal dislike of his competitors or even politics that emphasize confrontation instead of conciliation.

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