A LITTLE MORE NEWS ABOUT AM TALK RADIO

Industry observer Darryl Parks brings attention to a demographic fact that many others are aware of:

Finally, Red Lobster patrons are an old and vanishing group.  Talk radio’s audience is old and shrinking too. This demographic has little value to many mainstream advertisers.  I predict Red Lobster won’t be around in 10 years and I’ll say the same fate is in store for talk radio if we don’t dare to innovate and bring younger listeners to the format.