IT'S TIME TO RUB THIS IN, HARD!

Media Matters points out that Rush Limbaugh's new radio station home is LA (KEIB) is doing miserably in the rating after a full 3 months:

Three months later, Limbaugh's KEIB is a ratings disaster, coming in 37^th place in the second largest radio market in America with a .5 rating share in March, the most recent month available, according to Nielsen ratings.

The ratings news is almost as bad up the California coast in San Francisco. There, as in Los Angeles, Clear Channel moved Limbaugh on the AM dial, from KKSF to KNEW, and dubbed the station "The Patriot."

 So far however, Limbaugh's arrival at KNEW hasn't budged the minuscule ratings, according to Nielsen: January: .8, February: .8, and March: .7. (Those ratings are flat compared to last year, prior to Limbaugh's arrival.)

Fats won't be able to dismiss this as due to California's liberalism because the stations he was on before often did much better.