Wednesday, June 18, 2014


Tom Taylor dug a little deeper into the corrected LA numbers and found that although the ratings for Limbaugh's station (KEIB) are dismal, the cume has improved:

The L.A. talk stations are at low volume.
You’ve already seen format leader KFI’s number, a 2.7 share in the latest May survey. Meanwhile, Rush Limbaugh’s new Los Angeles flagship, “Patriot” KEIB, isn’t raising the flag very high yet. It moves 0.5-0.5-0.6, for March, April and May. Clear Channel shifted Limbaugh there from KFI and complements him with Glenn Beck and Sean Hannity (and NBC Sports Radio overnight). There is noticeable cume growth, albeit from a very low level. KEIB is the former progressive talk KTLK, and it immediately grew that station’s holiday-book cume of just 117,400 up to 230,000 in the January PPM. From there, KEIB’s cume has gradually grown to 277,400. But the share has barely moved, from a 0.4 in January to a 0.6 now. That puts it just above Cumulus-owned talk KABC, 0.6-0.5-0.5. Salem’s talk KRLA is up 0.2-0.4-0.5. The KFWB Trust-held (and CBS-owned) news/talk KFWB goes 0.2-0.2-0.3. Pacifica’s non-commercial progressive talk KPFK moves 0.1-0.2-0.2. And what kind of sports radio market is L.A.? Disney-owned KSPN moves 1.0-0.8-1.1. Clear Channel’s KLAC, the flagship of the baseball Dodgers, goes 0.5-1.0-0.9. And Angels baseball-connected KLAA is up 0.2-0.4-0.5.

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