INCONGRUOUS AD ON LIMBAUGH'S RADIO SHOW

Last week I heard an ad for solar power from this company on Limbaugh's show from KNST (Tucson) and I didn't understand the rationale behind putting that ad on a show that is against solar power.  According this DKo's post, other solar companies have also paid for ads on Limbaugh's show so I think we can chalk these instances up to another case of Free Market Fairy Fail.  It's been pretty clear to me that radio advertisers don't pay much attention to the shows they sponsor and in fact don't really know how effective radio ads are for their product or service.