b. caveat emptor [lit., let the purchaser beware] , let the purchaser examine the article he is buying before the bargain is completed, so that in case of disappointment after purchase he may not blame the seller.
?1523 J. Fitzherbert Bk. Husbandrie f. xxxvi, He [sc. the horse] is no chapmans ware yf he be wylde: but and he be tame and haue ben rydden vpon than caueat emptor be ware thou byer.1616 T. Adams Sacrifice of Thankefulnesse 75 Wee compell none to buy our Wares; Caueat emptor.
I conclude that the morality of the marketplace has been mediocre for a LONG time, even before Adam Smith.
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