ANOTHER BAD SIGN FOR THE RADIO GASBAGS

Mark Ramsey, a media analyst, thinks folks into digital won't bother much with radio and when they do, the gasbags won't be on their list.

Will Young People Grow Into the Radio “Habit”?
03/04

Another broadcaster asked me a great – and related – question: Will young people grow into the radio “habit”?

Will they, in other words, become more like the rest of us?

The answer is an unambiguous “no.”

In fact, quite the opposite is happening.

Will digital natives mature to more thoroughly appreciate news or politics or finance or spiritual content – the stuff that characterizes the radio diet for folks of a certain age?

Yes, they will.

But they will not wake up one day and exclaim “How have I ignored Rush Limbaugh all these years?!”

They will grow with their own content, not the legacy content tailored to previous generations.