Tuesday, June 10, 2014

THE DELAYED L.A. RATINGS JUST GOT A LITTLE MORE INTERESTING

Tom Taylor suggests the delay may have something to do with Limbaugh moving from Cumulus to the re-named KEIB:
The Cone of Silence is firmly in place, but this NOW Newsletter hears speculation that two households are under review. Could just two households in the PPM sample of the nation’s second-largest radio market make that much difference? You betcha. Two households could be four, five, six or more PPM meter-wearers. And heck, even if there were just two PPMs in question, they could make a significant difference. The Rumor Mill goes further and wonders if there’s any connection between the households under scrutiny and some recent talent changes in the market. There was chatter about that last year, but it was denied.

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